"The Difference between poetry and practical messages is that the latter are successfully only when we correctly infer the intention" Michael Rock
Message and meaning at base value seem like common knowlage and understanding, however when it comes to designing it is crucial that designers consider all the possibilities of reactions that can come from that piece of work. If not this can lead to miscommunication and can invoke a hugely negative or controversial responses from an positive intended product. This in my opinion has got much worse with the introduction of social media where opinions can gain influence with popularity and can completely generate a meaning from something which isn't present. This happens through standard communication through social interaction through digital means such as texting, where others can become offended though poor expression. With this in consideration I began to understand the pressure designs have constantly in the industry.
Due to the fear of negative outcomes, it was expressed during the lecture that graphic designers and animators should constantly keep reviewing the message which can be interpreted no matter how small it could be.
What is Message?
"A short communication transmitted by words, signals or other means from one person, station or group to another."
What is Meaning?
"Meaning is what the source or sender expresses, communicates , or conveys in their message to the observer or receiver, and what the receiver infers from the current context."
We was shown an image of the process and how the communication transfers from the designer to the audience. This seemed to be an infinite process as perfection of message and communication seems rather unlikely in a consistently developing world, where morals, opinions and understandings change.
Send/Encode: Represents the information translated into a message in the form of ideas or concepts.
Channel/Medium: Represents the Process in which the sender uses to communicate the message
Receive/Decode: Represents the way information is received through the channel.
