Tuesday, 3 May 2016

Typography

This lecture was focused primarily on the area of graphic design known as Typography. I have had experience with Typography before and understand that when used correctly that creative placement of text can have more impact than any image. Typography has always been something that I have had some interest in as a graphic designer.

What is typography?


"The art or procedure of arranging type or processing data and printing from it" - Google Definition

We was shown a poster which I have seen before, but which I still find really interesting, this is the bad typography is everywhere poster. With its simplistic colour pallet and neat design, the message I personally receive from this is that bad typography stands out more than good typography, shown with the red overlaid type.



However something that caught my attention during this lecture was the terminology of Typography and typefaces. I was unaware of how detailed and complex typography really was. The lecture talked about many aspects of type such as:

Ascent
Ascender height
Mean line
Descent

Tracking

Counter
Bowl
Spine
Descender
Serifs
Stern
Terminal
Ligature