Tuesday, 10 November 2015

How To Have An Idea

The purpose of this lecture was to give myself numerous pointers on 'How To Have An Idea', introducing possible ways to over come the infamous creative block, an issue every designer will have at some point in time.

Such methods were as followed:

- Mind Maps
- Moodboards
- Timelines
- Storyboards
- Brain Storming

The lecture also went on about how to generate new ideas with the use of recycling two or more older ideas and combining them into a hybrid form. This is done as it is rarely considered possible to truly develop an original idea, as we live in a world where most basic concepts have been already found and therefore todays modern design is a developed idea based on an older idea.

L.A.T.C.H 


The term L.A.T.C.H particularly caught my eye during the lecture as it focused on the core components of how we process our findings. L.A.T.C.H stands for;

Location - Alphabetical - Time - Category - Hierarchy

Way in which these aspects can be documented are through Time-lapse Video, Drawings, Sketches, Storyboard and animation.

The Four Stage Process Model


The four stage process model was created by Graham Wallas, in his book The Art of Thought (1926).



Screenshot From Presentation Document


"Graham Wallas believed the creative process could be described as a series of four stages:"

Preparation:

"The problem to be solved is carefully considered and resources are gathered in order to confront the task. The conscious mind is focused on the problem."

Incubation:

"Drawing upon these resources, consideration of the problem is internalized and becomes a largely subconscious activity. The mind makes connections more freely and abundantly."

Illumination:

"Possible solutions to the problem transition from subconscious to conscious thought. This is a moment of insight and optimism."

Verification:

 "Solutions are tested and may be applied if shown to be viable."

Information Sourced From Presentation Document - Found On Unlearn Learning Resources 

I really thought this process of thinking was quite well structured and allowed for a designer to truly refine his outcome by reverting to previous steps in order to fulfil the requirement of a brief or project. It is a simple structure but also an effective one.