Thursday, 21 April 2016

Narrative Design

For this lecture we looked at the process of Narrative Design. Narrative Design is of great importance when it comes to developing visual communication, and although it is commonly used in film, literature and games design, the process can also be used within graphic design. I consider graphic design a jack of all trades, being able to utilise many different medias in order to achieve its goal, design tells story's.


When producing a visual story you need to ask 4 important questions to best understand what kind of narrative you are trying to tell. These questions are;

What is the issue?
What will be the events?
If needed, who are the characters?
What is the content?

All these are very basic questions one should ask them self before producing a story.

Like all narrative processes we start with a beginning middle and end, planning our story and layout of the foundation. Due to the creation of Freytags Pyramid (1862), Gustav Freytag developed a visual graph after documenting the patterns of storytelling.







Afterwards we looked into the 8 series of conflicts. These are the proposed only style of stories currently told today, by Arthur Quiller Couch. I found this interesting as that I have never hear of these series of conflicts before, and it enlighten to me how limited stories really are. I also noticed that many books fall with more than one of the categories provided, which reminded me about the word convergence.

Series Of Conflicts


"Man Against Fate"
"Man Against Society"
"Man against The Supernatural"
"Man Against Machine"
"Man Against Man"
"Man Against God"
"Man Against Self."
"Man Against Nature"

Something which caught my eye during the lecture was Pixars 22 rules of storytelling. I knew that they had principles of animation, however I didn't know they had these rules. I found this rather interesting as I admire the works of pixar. The Rules are as followed;



Overall the lecture showed my that having a good narrative for design can really improve my over message I am trying to communicate.