The task for this motion graphics workshop was to produce text in a 3D space, in adobe after effects as this was the second part to our kinetic typography theme. We first had to choose a some text to be within the 3D space. For example, a quote, phases or song lyrics. I decided that I would choose the lyrics from a song called Kings And Queens by 30 Seconds to mars. These words would give me the foundation for how the 10 seconds animation would be set out.
I began by laying out the the composition of the text, arranging each word onto layers in illustrator, this would allow me to move each word thought the 3D space. With this complete I then place the text into After Effects, clicking on the 3D icon so that they would be reconized as a 3D object. This was done for when I introduce lighting and the 3D camera tool, making the text look much more realistic. Changing the current camera view to the full perspective I then moved each text closer and further away so that when I implicated the camera zoom, each text would move closer to the camera at different speeds, producing cool 3D visuals.
I then moved onto creating the lighting and shadows, this was done through the placement of two lighting emitters, to capture the atmospheric lighting that I wanted. However to be able for shadows to for, both the text and the lighting needed to have certain boxes ticked.
It was at this point that I wanted to create two different version of my 3D kinetic typography. One version would include sound and text and the other would have a minimalistic design, using only two colours and lighting. The minimalistic design would resemble the bands colours.
I took into consideration that I would be unable to use the copywriter material of 30 seconds to mars song King and Queens, so I opted for some royalty free music from bensound.com. This music using an acoustic guitar, drove the purpose for the inclusion of text ad for the animation to be slower than the minimalistic one.
I personally like the texture and sound kinetic typography better, as it creates a soothing aura, more enhanced by the worm orange lighting.
Kings And Queens Texture And Sound from Jordan Harnett on Vimeo.
Kings And Queens Minimalistic Version from Jordan Harnett on Vimeo.
Overall I found this motion graphics lesson very beneficial, as I now one more about the 3D workspace within After Effects, which in future could allow myself to create some really nice music videos, with kinetic typography visuals.
