Motion Graphics: Kinetic Typography Part 1

For this motion graphic workshop we was asked to produce a 10 second kinetic typography video and upload it to my Vimeo account. Firstly we began by mocking up our design in adobe illustrator where we could produce the overall layout of text, and generate a short storyboard for key time frames in the animation. This was created using the same document size as the after effect animation so that when I exported my assets across the separate softwares, there was no sizing problems.

Here is my storyboard which I created in illustrator, overall I am rather happy with the result. The idea behind this style was to be clean and minimalistic, following a short story. I picked helvetica as my font because it is a very common font among designers and I would use this as my basis for the story.


Arrows shot across the screen and text appears in place.

Arrows carry on moving right and text appears on screen. Dots gradually produce a line.

Text moves in from the right. Arrow slowly jumps to each font style. Black line comes from bottom revealing white text.

Black line moves further up and text goes white.

Arrow moves across screen and comes back, Text forms into place.

Fade to white. Smilely Face Emerges.

During the creation of my animation we was also asked to provide some music as a backing track for the kinetic typography, we had to only use royalty free music so that I didn't breach copyright laws.

Unfortunately I extended over my time limit and couldn't fit everything from the storyboard for the session, however in future I hope to extend this kinetic typography animation so that I can see how the animation would look in a complete form.

Here is my 10 second animation.

 
Helvetica Kinetic Typography "10 Seconds" from Jordan Harnett on Vimeo.